The producer owned organisation supporting and promoting the Australian pork industry. Australian Pork Limited (APL) was formally registered as a company on 23 May 2000 following extensive industry consultation and the overwhelming support of Australian pork producers. APL represents the coming together of three legacy organisations, the Australian Pork Corporation; the Pig Research and Development Corporation; and the Pork Council of Australia. APL is a unique rural industry service body for the Australian pork industry. It is a producer-owned company delivering integrated services that enhance the viability of Australia’s pig producers. The organisation aims to enhance opportunities for the sustainable growth of the Australian pork industry by delivering integrated marketing, innovation and policy services along the pork industry supply chain. APL pursues opportunities for the industry at both the domestic and international level.